Last week, the very first My Lima Lima fashion show premiered in the striking industrial setting of Studio Noorderfabriek in Amsterdam. The sustainable initiative by Countess Eloise van Oranje, in collaboration with upcycling label Attire Amsterdam, celebrated creativity, craftsmanship, and conscious fashion.

On September 4, 2025, Vogue Netherlands transformed P.C. Hooftstraat into the heart of Amsterdam Fashion Week for Vogue Downtown. Familiar faces, loyal readers, and fashion lovers celebrated the new season together. Rob Peetoom was also in attendance.

Our stylists keep a close eye on the latest international trends and translate them into a signature style that’s uniquely yours. Espresso Brown Hair is the trend color of the moment, and our experts specialize in creating this luxurious, glossy shade. Trends are meant to be shared, read more about it in this blog.

As it gets colder and the days grow shorter, fall invites us to slow down and savor simple comforts. It’s the season for soft sweaters, special tea blends, and hair that feels effortlessly beautiful. Think soft brunette shades that mirror the colors of falling leaves and a professional blow-dry that lifts the spirits as much as it lifts your hair.

Summer is over, and with sun, sea, and pool fun often comes a toll on your hair. Sunlight, pool chlorine, and saltwater can dry out your strands, making them more porous and prone to breakage. UV rays also damage the cuticle, causing color to fade and shine to disappear. The result? Dry ends, frizz, and dull, lifeless color. It’s the perfect time for a seasonal hair reset at Rob Peetoom—repair, nourish, and give your hair a radiant fresh start.