Our stylists keep a close eye on the latest international trends and translate them into a signature style that’s uniquely yours. Espresso Brown Hair is the trend color of the moment, and our experts specialize in creating this luxurious, glossy shade. Trends are meant to be shared, read more about it in this blog.

It’s Black Friday Week at Rob Peetoom: from Monday, November 24th to Sunday, November 30th, you can shop your favorite hair products at extra-special prices, both online and in the salon. Plus, our loyalty members receive even more exclusive perks this week. Discover all the deals and start shopping!

On September 4, 2025, Vogue Netherlands transformed P.C. Hooftstraat into the heart of Amsterdam Fashion Week for Vogue Downtown. Familiar faces, loyal readers, and fashion lovers celebrated the new season together. Rob Peetoom was also in attendance.

With the Rob Peetoom online gift cards, you can treat yourself or someone special to a luxurious beauty experience at one of our Dutch salons. It's the perfect gift for any occasion. Order now and have it delivered directly to their inbox.

As it gets colder and the days grow shorter, fall invites us to slow down and savor simple comforts. It’s the season for soft sweaters, special tea blends, and hair that feels effortlessly beautiful. Think soft brunette shades that mirror the colors of falling leaves and a professional blow-dry that lifts the spirits as much as it lifts your hair.

Last week, the very first My Lima Lima fashion show premiered in the striking industrial setting of Studio Noorderfabriek in Amsterdam. The sustainable initiative by Countess Eloise van Oranje, in collaboration with upcycling label Attire Amsterdam, celebrated creativity, craftsmanship, and conscious fashion.