At the My Lima Lima x Attire Show

Rob Peetoom29 September, 2025

At the My Lima Lima x Attire Show

Written by Rob Peetoom

Backstage moments, timeless impact

Last week, the very first My Lima Lima fashion show premiered in the striking industrial setting of Studio Noorderfabriek in Amsterdam. The sustainable initiative by Countess Eloise van Oranje, in collaboration with upcycling label Attire Amsterdam, celebrated creativity, craftsmanship, and conscious fashion.

Rob Peetoom
Rob Peetoom
Rob Peetoom
Rob Peetoom
Rob Peetoom

Behind the looks

“We had the privilege of going backstage to style the hair of the models who brought the collection to life. Our team of stylists crafted ten distinctive looks, each perfectly complementing the sustainable designs.

Rob Peetoom

Fashion with purpose

The evening was about far more than fashion. It celebrated circularity and creativity, with a see-now-buy-now concept allowing every piece to be purchased immediately. That very night, €10,000 was raised for the charities supported by My Lima Lima. The show proved that fashion is not just about aesthetics. It is a powerful vehicle for impact. We, the Rob Peetoom team, are honored to have been part of this inspiring moment.

Rob Peetoom
Rob Peetoom
Rob Peetoom
Rob Peetoom
Rob Peetoom