Shu Uemura: oosterse puurheid en westerse glamour

Products13 October, 2023

Shu Uemura: Eastern purity & Western glamour

Written by Rob Peetoom

Shu Uemura stands for creativity, innovation and dedication to art

In the world of hair care, Shu Uemura is known for its creativity, innovation, and a strong commitment to art. Founded by Japanese artist and makeup artist Shu Uemura, this brand has transformed the industry with a unique approach to beauty. Shu Uemura believed that hair care was more than just a routine - it was a chance to create art. This philosophy serves as the foundation of the brand.

One of the key principles of Shu Uemura Art of Hair is a commitment to quality and innovation. The brand collaborates with top hair care experts to create pioneering formulas tailored to specific hair types. Explore the diverse product lines.

Rob Peetoom
Rob Peetoom

Shu Uemura Art of Hair Ashita Supreme:
• Ashita Supreme is a line developed to restore the vitality of the hair.
• Suitable for: hair that needs more volume and density.

Shu Uemura Art of Hair Color Luster
• Color Luster has been specially developed to protect and care for colored hair.
• Suitable for: colored hair.

Shu Uemura Art of Hair Deep Cleansers
• Deep Cleansers are powerful shampoos that deeply cleanse and are suitable for both the scalp and hair.
• Suitable for: all hair types.

Shu Uemura Art of Hair Izumi Tonic
• Izumi Tonic is a line that focuses on the scalp. These tonic products contain Shiso mint to soothe and refresh the scalp, and strengthen hair from the roots.
• Suitable for: all hair types with a focus on scalp care.

Shu Uemura Art of Hair Muroto Volume
• Muroto Volume is designed to give fine and lifeless hair extra volume and texture. These products are lightweight and add volume without weighing the hair.
• Suitable for: fine and lifeless hair.

Rob Peetoom
Ashita Supreme Hair Serum
Shu Uemura
Ashita Supreme Hair Serum

Shu Uemura Art of Hair Silk Bloom
• Silk Bloom focuses on repairing damaged hair and preventing hair breakage. The formulas contain argan oil and ceramides to strengthen hair and restore health.
• Suitable for: damaged and brittle hair.

Shu Uemura Art of Hair Ultimate Reset
• Ultimate Reset is aimed at repairing extremely damaged hair. The products help strengthen and repair the hair fiber, making damaged hair look healthier.
• Suitable for: extremely damaged hair that needs intense care.

Shu Uemura Art of Hair Urban Moisture
• Urban Moisture provides intensive hydration for dehydrated hair exposed to urban environmental factors. It helps restore moisture balance and make hair silky soft.
• Suitable for: dry and environmentally damaged hair.

Shu Uemura Art of Hair Yubi Blonde
• Yubi Blonde is specially designed for blonde hair and contains violet pigments to neutralize unwanted yellow tones and improve the brightness of blonde colors.
• Suitable for: blonde hair that needs brightness and color retention.

Rob Peetoom
Rob Peetoom
Rob Peetoom
Rob Peetoom
Rob Peetoom

Shu Uemura Art of Hair Styling
• Shu Uemura's Styling Line offers a wide range of styling products, including mousses, hair sprays and serums. These products help shape, texturize and finish various hairstyles.
• Suitable for: all hair types, depending on the desired style and texture.

Where art & beauty come together

One of the standout aspects of Shu Uemura Art of Hair is their focus on packaging design. The brand has partnered with acclaimed artists and designers to craft packaging that transcends its role as a mere product vessel. Each product line boasts distinctive packaging, turning product use into a visual delight. This enhances the fusion of art and beauty, invoking a sense of opulence and creativity.