On September 4, 2025, Vogue Netherlands transformed P.C. Hooftstraat into the heart of Amsterdam Fashion Week for Vogue Downtown. Familiar faces, loyal readers, and fashion lovers celebrated the new season together. Rob Peetoom was also in attendance.

Our stylists keep a close eye on the latest international trends and translate them into a signature style that’s uniquely yours. Espresso Brown Hair is the trend color of the moment, and our experts specialize in creating this luxurious, glossy shade. Trends are meant to be shared, read more about it in this blog.

Discover at Rob Peetoom: Comfort Zone, the Italian skincare brand where nature meets science. Vegan, sustainable, and B Corp-certified, every formula supports healthy skin and inner balance. Experience holistic skincare that soothes, restores, and makes your skin glow.

Summer is over, and with sun, sea, and pool fun often comes a toll on your hair. Sunlight, pool chlorine, and saltwater can dry out your strands, making them more porous and prone to breakage. UV rays also damage the cuticle, causing color to fade and shine to disappear. The result? Dry ends, frizz, and dull, lifeless color. It’s the perfect time for a seasonal hair reset at Rob Peetoom—repair, nourish, and give your hair a radiant fresh start.

The iconic Mason Pearson hairbrush: a favorite across generations and a must-have for Rob Peetoom hairstylists. Thanks to its premium quality, it allows for quick and smooth brushing while keeping your hair healthy. Choose from a variety of models, perfectly tailored to every hair type and need.

With over 9,000 five-star reviews online, Elixir Ultime L'Original Hair Oil has proven to be the ultimate favorite for transforming dull, damaged locks into healthy-looking, radiant hair. This global bestseller is now also available in a luxurious refill packaging.