Effortless texture, soft shine and the return of undone beauty
The comeback of 90s beauty is unmissable, and one name takes center stage: Carolyn Bessette-Kennedy. Her style was minimalist, but never boring. Her beauty look? Soft, natural, and effortless. That's precisely what makes her so relevant today. With renewed attention to her style, we're seeing one specific look reappear everywhere: soft waves, subtle color, and a healthy shine that never feels overdone.
CBK hair
The strength of this look lies in its subtlety: soft, loose waves with an airy, natural texture, warm butter blonde color with depth, and a healthy, understated shine. Whether worn down or casually swept up, the result is effortlessly chic and always perfectly balanced.
The secret to this style is grooming, texture and soft styling.
To achieve the iconic Caroline Bessette-Kennedy look, start with a healthy base: Kérastase Gloss Absolu for shine, Oleo-Relax Oil to tame frizz and add softness, and Blond Absolu Hyaluronic Serum to hydrate and strengthen blonde tones. For repair and protection, apply Redken Acidic Bonding Hair Bandage Balm and use Redken One United Spray as a nourishing primer and styling aid.
Then, create texture and movement with Shu Uemura styling products, in combination with ghd tools for soft, irregular waves that are lightly brushed out for that effortless ‘undone’ effect. This gives the hair precisely that airy, shiny, and nonchalant look that made Carolyn so iconic.
Create the iconic
’90s look
At Rob Peetoom, we translate iconic styles, such as Caroline Bessette Kennedy's effortlessly chic hair, into a look that suits your hair type and daily routine. Soft, dimensional highlights and subtle layers add movement and shine, while a haircut and personalized styling advice ensure you can maintain that casual, elegant vibe at home. It's not about copying, but about effortless elegance that is truly yours.
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