The Zuidas was the stage for an exclusive pre-concert experience: a Get Ready event in preparation for the Sabrina Carpenter performance at the Ziggo Dome.
Rob Peetoom Zuidas opened its doors to a select group of influencers, allowing them to prepare in style for an evening dedicated to the pop star. The setting was fully immersed in Sabrina’s unique aesthetic – from her signature kisses to the iconic please please please slogan from her hits. Of course, Espresso Martinis and Short & Sweet Bites were also a must, served on roller skates in true '90s fashion.
From washing to styling, the Rob Peetoom stylists created the perfect Sabrina Ready look.
The guests were welcomed with an extensive hair treatment, where their locks were washed and nourished with the Redken Acidic Bonding Concentrate collection, designed to strengthen and protect hair from damage. Afterward, the stylists got to work creating a variety of looks that perfectly matched Sabrina’s style—think stunning curls, iconic blow-dries, and trendy braids. Each influencer received a unique look, getting them concert-ready in style.
Optimal hair care and styling
No perfect styling without the right products – and the Rob Peetoom stylists knew exactly which ones were needed to create a look that was both long-lasting and healthy. Redken took center stage during this event, offering the perfect balance between top-tier care and ultimate styling.
Redken Acidic Bonding Concentrate
In the end, the star of the day was the Redken Acidic Bonding Concentrate collection. This revolutionary line is designed to repair damaged hair, strengthen it from the inside out, while also providing a subtle shine. Whether you're looking for protection against daily styling or simply want to pamper your hair, these products offer the perfect foundation for a salon-worthy look that feels both stylish and healthy.
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