For the love of hair

Rob Peetoom10 February, 2026

For the love of hair

Written by Rob Peetoom

Our new campaign is a love letter. To hair in all its forms, textures and movement. And above all, to the people who work with it.

Hair as an expression of who you are

For the love of hair is an ode to the craftsmanship of our Rob Peetoom stylists. To their eye for detail, their creativity and their ability to transform more than just hair, but the way you feel when you leave the salon.

CRAFTED

WITH LOVE

Behind every image is a deep sense of attention. Attention to the right cut, the perfect colour and the balance between shape and movement. Our stylists continuously refine their craft, from technical excellence to an intuitive understanding of what someone truly needs.

Rob Peetoom
Rob Peetoom

This is where everything comes together. Creating together, challenging one another and sharing inspiration. The energy that comes to life in the studio continues in the salon. In every treatment, every cut and every moment in the chair.

Sergio Pattirane - Creative direction

Rob Peetoom

Campaigns like this express the essence of Rob Peetoom. Not fast-moving trends, but quality, attention and expression. A space to grow, both as a stylist and as a person.

Rob Peetoom
Rob Peetoom
Rob Peetoom
Rob Peetoom