Chris Appleton officially introduces Color Wow to the Benelux.
Amsterdam, June 2026. The official Color Wow launch in the Benelux took place at the Rosewood Hotel. Stylist Chris Appleton, known for his work with Kim Kardashian and J.Lo, gave an exclusive masterclass on the latest hair and styling techniques. Our stylists were there.
Masterclass on craftsmanship
Our stylists participated in the masterclass, alongside international hair professionals. Appleton demonstrated the techniques he uses daily for his most famous clients: precise work, focused on a smooth and glossy end result. The techniques he shared are directly applicable in the salon.
More about the brand
Color Wow has been used backstage at shows, sets, and photoshoots worldwide for years. Our stylists have been working with the brand for some time, and from now on, it will also be available at Rob Peetoom. The Dream Coat Supernatural Spray was the brand's first product. A heat-activated treatment that protects hair from frizz and maintains shine for a long time.
The Color Wow range
Besides the Dream Coat, the brand also offers the Bombshell Volumizer, which adds volume to fine hair without weighing it down, and the Money Mist, developed in collaboration with Appleton. Both products focus on visible results without compromising hair health.
Available at Rob Peetoom
The launch in Amsterdam confirms what our stylists have known for a long time: Color Wow delivers results that match the quality Rob Peetoom strives for. The complete range is now available in the salon.
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