New from Rob Peetoom: Kérastase Première. The first restorative hair care with a double effect: rebuilding the fiber and removing calcium. When your hair is damaged, dull or brittle, this brand new collection with citric acid and glycine gives it the strength it needs.
International research has shown that treated hair is more porous and therefore absorbs 3 times more calcium from water. In the Netherlands we wash our hair with hard water, which is rich in minerals such as calcium. Too much calcium not only causes limescale on your sanitary facilities, but can also have unpleasant effects on the health of your hair - especially if it is colored, bleached and/or damaged. The mineral can accumulate in the hair cuticles, making your locks dull, stiff and fragile.
For treated and damaged hair, good cleaning and protection against calcium is therefore not an unnecessary luxury to achieve beautiful and healthy hair, Kérastase also believes. After 10 years of research, the professional hair brand has launched the Première collection. Starting with a full salon routine with double action where your hair is intensively cleansed of calcium and thus regains a complete 99% of its original strength.
Experience the groundbreaking innovation of the Kérastase Première salon routine and restore 99% of your hair's original strength. Add the service to your cut or color treatment. Or discover our Première Treatment + Signature Blow Dry Special. Now temporarily available together for a special introductory price.
In addition to the professional salon routine, Kérastase Première also offers a restorative collection for at home to make damaged hair supple and shiny again. To celebrate the launch, we are combining these products with the salon service on a one-off basis. Get the Rob Peetoom Beauty Box | Kérastase Premiére: an exclusive deal where you score the salon treatment, one full size and two deluxe travel size products with a 35% discount.
Curious about the entire Kérastase Première range? The home routine consists of a pre-shampoo, shampoo, conditioner, serum, hair oil and hair mask to repair any kind of damaged hair. View and shop the new routine to keep your hair healthy and radiant in the Rob Peetoom webshop.
Ultimate cleaning & protection