Introducing ILIA's unique Skin Shift Technology. The clean beauty brand has launched a Cream Bronzer and Highlighter, enabling you to effortlessly achieve a sun-kissed makeup look through their innovative Sunshifting and Lightshifting techniques.
Sunshifting creates a warm, sun-kissed glow on your skin, giving the appearance of just returning from a sunny holiday. It's perfect for adding depth and an extra bronzed effect to your cheekbones, forehead, and jawline.
With Lightshifting, you achieve a healthy, natural glow that catches light on the high points of your face, such as your cheekbones, brow bones, cupid's bow, and the tip of your nose.
The magic of Sunshifting and Lightshifting with ILIA's Skin Shift Technology lies in the product's transformation: the advanced formula starts as a silky cream and transitions into a weightless powder. This transformation creates a natural, long-lasting sun-kissed glow that remains perfect for up to 12 hours.
Follow the sun
How to use the Cream Bronzer
For the best Sunshifting results with ILIA Cream Bronzer, use the angled side of a makeup brush to pick up the product. Sweep upward and blend into areas where the sun naturally hits — along your cheekbones, forehead, and jawline. Build intensity by applying multiple layers.
Find your light
How to use the Cream Highlighter
To Lightshift with ILIA Cream Highlighter, use a makeup brush or your fingers to pick up the product. Gently press it onto areas where light naturally falls, such as the tops of your cheekbones, the tip of your nose, chin, brow bone, and cupid's bow. You can build up the intensity by applying multiple layers.
Sunshift + Lightshift Musthaves
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