Kérastase Society showed what emerges when expertise, innovation, and personal attention come together in one place, right in the heart of Amsterdam.
Hotel De L'Europe was transformed into Kérastase Society for one weekend. Together with Kérastase, we converted the iconic Amsterdam location into a place where hair care, expertise, and experience came together. It was a weekend where the latest innovations in hair care were central.
From check-in to personal touch
Visitors could choose between two experiences. With the Society Pass, you could check in quickly and step directly into the world of Kérastase. Those who opted for the Premium Pass received a K-Scan: a personal hair diagnosis, followed by tailored advice from the Rob Peetoom team. Stylists from various salons were available all day for touch-ups, and Rob Peetoom himself was present to meet guests personally.
The latest launches
Kérastase Society also provided the backdrop for two major introductions. The Gloss Absolu Crème, the new addition to the beloved Gloss Absolu line, was prominently featured. As was the relaunch of Chronologiste, the iconic line that addresses hair aging and is now more powerful than ever. Guests could try both lines and take their favorites home immediately.
An evening to remember
Saturday evening, a group of influencers sat down for dinner. Between courses, the conversation revolved around the new collections, the story behind the brand, and the future of hair care according to Kérastase.
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