Color Wow is the American brand that changed the styling world with the Dream Coat Supernatural Spray: one product that wraps hair in an invisible, waterproofing layer for glassy, frizz-free results that last for days.

But Color Wow goes beyond that. Every styling product is built on innovative technology that protects, strengthens, and nourishes hair without clouding color or weighing it down. No sulfates, no parabens. Just formulas that truly perform.

At Rob Peetoom, we only carry brands our stylists trust every day. Color Wow earns its place because the results speak for themselves.