Rob Peetoom18 April, 2025
Kérastase Gloss Absolu x Pantopia Pop-Up Experience
Written by Rob Peetoom
The Power of Shine: Kérastase launches Gloss Absolu with an exclusive pop-up experience and a luxurious pre-event at Rob Peetoom Elandsgracht.
To celebrate the launch of the new Gloss Absolu line, Kérastase joined forces with the renowned pastry artisans of Pantopia. The result? The Kérastase Gloss Absolu x Pantopia Pop-Up Experience – a unique event where luxury haircare meets artisanal pastry.
Influencers, press, and clients were invited to discover the world of shine and care. But even before guests arrived at the pop-up event, their experience began at the Rob Peetoom salon on the Elandsgracht.
The Art of Getting Ready
Before the pop-up, selected guests were welcomed at the Rob Peetoom salon for a personalized styling session by our top stylists. Each treatment began with a luxurious wash ritual and care using the new Gloss Absolu products, followed by a glossy blow-dry – a symbol of the line’s promise: airy, healthy hair with radiant shine.
Inside the Pop-Up Experience
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The Pantopia pop-up brought the Gloss Absolu brand story to life in a spectacular way. Guests explored the products through interactive displays and hands-on moments, and indulged in Le Glossy – an exclusive, shine-inspired pastry creation designed especially for this launch.
Meet the Products
The new Gloss Absolu line is developed with cutting-edge science. The formula blends three powerful ingredients: Hyaluronic acid hydrates and strengthens the hair from within, glycolic acid exfoliates the scalp for a healthy foundation, and wild rose oil deeply nourishes the hair and restores its natural shine. The result is a silky-smooth finish with long-lasting shine and an anti-frizz effect that stays visible – even days after use.
Are you curious about the new Kérastase Gloss Absolu line ?
Want to enjoy that iconic gloss-finish at home too? These products are made to deliver daily hydration, shine, and frizz protection – every single day. Shop now at Rob Peetoom.
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