In a world where diversity is increasingly celebrated, Rob Peetoom finds it important to acknowledge brands that are committed to inclusion and equality. Redken has always been at the forefront when it comes to innovation and creativity in the hair care industry.
This year, Redken goes one step further with the launch of the Redken One United Limited Edition, a product that not only cares for your hair but also sends a powerful message of love and acceptance. In collaboration with COC Nederland, an organization that stands up for the rights of the LGBTQI+ community, this special edition is more than just a beauty product - every product sold means a €2 donation to COC.
Redken One United Pride Edition
The beloved One United contains the same high-quality ingredients you expect from Redken, but comes in special packaging that bears the colors of the rainbow flag. This flag is recognized worldwide as a symbol of pride and acceptance for the LGBTQI+ community. By purchasing this product you show that you stand for diversity and inclusion, and that you support the message of love and equality. And you automatically donate €2 to COC Netherlands.
COC Netherlands is one of the oldest LGBTI organizations in the world and is committed to the interests of the LGBTQI+ community. The collaboration between Redken and COC Nederland goes further than just the product. Part of the proceeds from the Redken One United Limited Edition will be donated to COC Netherlands to support their work. This means that you not only invest in your hair, but also contribute to a better and more inclusive world.
The launch of the Redken One United Limited Edition in 2023 has already had a huge impact. Many people have shown their support by purchasing the product and sharing it on social media. This has led to greater visibility and awareness of the needs and rights of the LGBTI community. Additionally, the partnership with COC Netherlands has helped to fund important projects and initiatives aimed at promoting acceptance and equality.
The Redken One United Limited Edition is more than a hair care product; it is a powerful message of inclusion, diversity and love. By collaborating with COC Netherlands, Redken shows that they not only care about beauty, but also about the people who use their products. Whether you are part of the LGBTQI+ community or an ally, this product offers a wonderful way to show your support and contribute to a better world. Let's celebrate together that love and acceptance is for everyone.
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